Creative direction, ART DIRECTION, UX DESIGN, WEB DESIGN
The old Unboundary site (circa 2015) contained a lot of helpful content, but the design and content were outdated and the site itself was difficult to update. All of this needed to be reviewed, redesigned, and transferred into a new platform. Following a content audit, I recommended Webflow for the new site. This ensured that the Unboundary team would be able to modify and update the site without needing to contact outside development resources.
I oversaw the creative direction and execution of the new site design, as well as coordinating the Webflow implementation with Edgar Allan, our development partner. Additionally, I was responsible for the primary art direction of new photography, as well as selecting archival photographs to use in client examples.
Explore the live site at unboundary.com
One of the main features of the site we built is the underlying grid structure — subdivided into eight smaller parts, this ensured flexibility across all potential page types, and was easily repurposed later when we had to add pages and related microsites to the company’s online presence.
This also let us adapt the site structure more easily to a tablet and mobile format.
The most dramatic change from previous Unboundary design patterns was a broad expansion of the color palette for the digital space, as well as the creation of an entirely new suite of graphic resources, which were launched in a social media campaign and used throughout promotional materials. This updated design framework pulled in aspects from some of the company’s sub-brands, and helped build a tighter, more cohesive brand vocabulary.
This was further expanded into a modular visualization of the ecosystem of Unboundary’s core offerings. I developed a color-coding system for these capabilities and used this color system in graphic visualizations and across a system of six webinars.
Since its launch in March of 2019, the site has had well over 10,000 visitors, who on average spend roughly 2 minutes exploring the site, and generally they explore past the first page they visit. The Unboundary Instagram account gained 320 new followers during the first year the site was live, and the LinkedIn page saw an organic engagement rate of 2.8%, up from 0% before we restarted Unboundary’s social media presence.