Laura Gosnell



Brand strategy, Brand design, ART DIRECTION, UX DESIGN, WEB DESIGN,

Monumental is a multi-functional digital consultancy. Their skills and offerings represent modular, customizable solutions for each of their clients.

The brand that was developed was built to communicate the basic and foundational nature of their solutions, as well as their custom, modular process. The core element was a blocky “M” logo that became a frame for the rest of the imagery that defined the brand. This imagery represents a vibrant, exciting universe, from the largest macro view to the smallest micro view.

We then built the logo in to a variety of applications, starting with business cards that stacked on top of one another like literal building blocks, as well as a modular, full-frame website and a presentation system that Monumental leaders could customize to the client or work being presented.