Creative direction, ART DIRECTION, UX DESIGN, WEB DESIGN
In order to help introduce Selligent to the American market, I helped concept and develop a card game as a promotional item for Selligent to send to a select group of North American influencers. I spent several weeks with a team of designers and writers brainstorming the game mechanics, then designed and produced a card game, landing page, and social media assets for what we called ROITOI ("roy-toy").
More information and the full site can be found on the ROITOI site.
