ART DIRECTION, Video editing, Brand Design, campaign Strategy, Web Design

Stellantis is a brand made up of many established, familiar brands, but is a relatively new corporation. Formed through the merger of FCA Automotive in the U.S. and PSA Groupe in Europe, Stellantis is one of the largest global car conglomerates, and includes iconic brands such as Jeep, Dodge, Peugeot, Citröen, Fiat and Maserati.

The Challenge

They’ve got a lot of history and clout. But they need tech talent. They asked us to create a tech-focused talent campaign intended to draw the top tech talent to jobs in automotive, and even more difficult, to Detroit.

The Solution

So we created a campaign that said what nobody else could - take on Silicon Valley and make tech that is real. Make tech that you can touch. Move fast, break shit. Get things done.

The campaign concept was all about contrast. We created a contrast between the spirit of our campaign and the usual image presented by traditional tech jobs through the copy. We paired back-end interface engineering with gritty, analog photographs of employees. We framed Stellantis vehicles using sight lines from self-driving cars. All of this puts the visitor in a unique position between high tech and handmade, exactly where Stellantis sits.

The microsite was launched as a page on the main careers platform as Next Gen Tech, coincding 2021 Global EV Day. It was paried with social posts, paid digital promotions, and an email drip campaign. Executive leadership immediately adopted the thinking behind the concept, and used the tagline in corporate presentations for EV Day, Tech Day, and leading up to other company events.

Visit the live site here.

Creative Team:

Kirill Sudosa, CD
Chris Hansen, ACD, Copy
Laura Gosnell, Sr. AD